At JBC Design, we’re in the business of creating and maintaining brands within the technology sector and broader services industry. We support brand creation, implementation and more.
We’re committed to delivering big brand standards with small business speed and agility. It’s remarkable to discover how many business owners know nothing about branding, what it means or its advantages. Branding is something many business owners and companies really struggle to grasp.
In this short article we’ll take a look at the definition of branding and the benefits of branding to your consumer & your business.
What is a Brand?
A successful brand can be defined as an identifiable product, service, person or place.
Brands are living business assets that are brought to life across all company-customer interactions. Brands can create identification, differentiation and value. They can drive demand, command a premium and engender loyalty.
Branding can ultimately reduce …