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Some Branding Guidelines Every Blogger Must Know
With the exponential number of bloggers existing all throughout the internet, standing out is something that new bloggers must consider. Thankfully, you have stumbled upon the right article that will let you in on some blogger branding secrets.
Treating your blogs as your business is the first thing you have to do to be a successful in your blogging venture. And in the same way as any other business, it is crucial that you create a brand for your blog. Once you have made your brand, then marketing of both your blog and yourself is made much better. However, since a lot of bloggers do not have the necessary entrepreneur and business training, then it is expected that they do not know much about branding. Branding your blog is not really that much difficult. You just need to focus your efforts on developing your brand as well as being able to apply it consistently. The following are some useful guidelines to make sure that your blog is successfully branded.
Determine ‘who’ your brand is
If you are after branding your blog, then it is important that you get to create your brand. There are some bloggers that find coming up with a brand easy while there are others that do not. Knowing one’s brand comes natural for some bloggers because they are their own brand. It is not that hard for them to manage their brand because they are based upon what they prefer and not prefer and not on some standard set of rules. Nonetheless, though your blog is more of a personal brand, it is still important to consider how you get to define it. There is more to your brand than just your personality and yourself. It is still of utmost importance to define your brand such as its values and style.
If you are after the what and who of your own brand, it is vital that you get to know what its purpose is. What are you doing about your blog as well as your brand? Who are you targeting with your blog and brand? It is a good idea to consider getting the bigger more commercial picture of your brand if you are after reaching out to other brands and not just your usual audience. What kind of brand do you want to be tied to? Are you aware of the things that they are also after? Knowing your target audience as well as the message you want to come across are still vital to your brand even if you have no plans of collaborating with other brands.
Develop a tone of voice for your brand
If you have already made a decision as regards your brand, it is now time to deal with its specifics. For instance, the tone of voice of your brand. The tone of voice of your brand is not just you. You can make use of different tones of writing your blog such as being more serious, fun, formal, or casual.