Posted by lara on

Figuring Out Businesses

Adobe Innovations 2017: Redefine Customer Experience Through Adobe Applications and Other Web Solutions

The Adobe Summit 2017 marks the new era of the digital age highlighting Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud and Adobe Advertising Cloud with twelve thousand attendees, making it a huge success. The company announced Adobe Sensei’s new partnerships, intelligence features and web developing tools. As Adobe partner with Microsoft for creating a suite of solution combinations, this partnership aims to transform customer web experiences. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.

The advent of digital technologies and innovation influenced almost every industry around the world, and most companies that are considered successful have proven that they are providing great customer experience to reach the top. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also launched a new suite of apps named as Adobe Spark, allowing both mobile and web users to create and share visual contents on social media, as well as create web stories, graphics and animated videos with the use of a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). Adobe Spark has a cool and beautiful collection of saving the date images for weddings, christening, birthdays and other special occasions available to use. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is much simpler and easier with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is considered the intelligence core of the Adobe Cloud Platform offering customers AI framework, unified machine learning and intelligent services. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. Adobe and Microsoft are now working together to develop the first open industry standards, defining language for marketing, services data, and sales for providing a consistent customer experience. For other related topics on Adobe products and services, feel free to visit our website.

Another Source: the original source