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E-BUSINESS TO CUSTOMERS. E-commerce is the buying and selling of products and services or transmitting a fund or data over an electric network This kind of business is mostly based on the online transactions without physical contacts of the buyer and the seller. With the recent development in technology one does to not need to move from one shop to another in search of products. It is more easy and convenient to conduct business over the internet by e-commerce. Businesses post their products on their website for the potential customers to see and make online order and payment then the product is delivered at the customer’s convenient place. The business transactions in the e-commerce are carried out in different forms. Business to business is a type of e-commerce where one type of business transact with another type of the business of the same kind or of a different kind. Business to customers is also another form where business is transacted between the business and the final consumers of the product. Another form is consumer to consumer where the transaction is done between two or more final consumers of a product. Traders in this kind of business must put much attention to the customers. The need of the customers should be met using the best possible way by employing proper and effective strategies. Customers being a key factor in an e-commerce business, quality customer’s service is a fundamental strategy. Growth of the business should also translate to the increase in customer service strategy. Real experience that the customers are having should be determined by the business and aim at delivering the excellent services consistently. Customer retention should be maintained by the business. Getting new customers is more expensive than retaining the existing ones. Customers retention is achieved by frequently being in contact with the existing customers and informing them of any changes or any new products that the business has. Business should also ensure that it gathers information that is beneficial to customers such as the products colors that are mostly preferred by the customers. This informed data makes the customers to feel that their interest is being catered for by the business. Money back guarantee is also a major factor to consider in building trust in the mind of customers in e-commerce business. The business should constantly review the business and the customer’s feedback to ensure that they necessary changes are made towards improving the business.Efficient e-commerce business is dependent on the quality of the services and the ease of getting the services. more profits will be realized when quality is upheld.

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