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A Guide to All Things Digital Marketing In the last decade, there have been a lot of changes in the way people do business thanks to the internet and social media. Without an online presence, businesses are certainly missing out on a big part of marketing, advertising and promotion. You might have noticed that all the important businesses today are on social media, have their own website and blog. It is important for businesses to own a website so they can use the most effective means of advertising today and that is through digital marketing. Through planning and coming with digital marketing strategies you will be able to expand and cement your online presence to a majority of your audiences. Why is Digital Marketing Important to Businesses? Ever since the extensive reach of the internet, digital marketing has become the norm and more preferred method of advertising and promotion, because it is more affordable yet more effective than traditional marketing. Digital marketing makes use of different digital media like pictures, videos and blogs. How To Enforce Digital Marketing You can market and promote your products through different means such as emails, instant messaging, mobile apps, devices and the use of your website and social media platforms. Due to the digital nature of advertising, it is the most cost-effective solution for promoting and advertising for any business. For a couple of hundred dollars, you can achieve in minutes what thousands of dollars in traditional marketing methods can achieve in days or weeks through the use of digital marketing.
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Two Kinds of Digital Marketing Push Digital Marketing – This means that you are directly giving information to the target audiences, therefore also promoting your products and services. This type of digital marketing is easy to monitor and track and involves sending emails and personalized messages to your target audience.
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Pull Digital Marketing – This is quite the opposite of the first type mentioned above because instead of going directly to the audience, you let the audience come to you. This method will illicit actions from your audience, whether it is to visit your website for more information or to do something that will benefit them and the company as well. This is achieved through the use of landing pages, web site and other internet based media. Although it is not as personalized and easy to track as push marketing, this method is still a powerful and effective means of gaining more viewers and eventually customers. Digital marketing is definitely something useful to all kinds of businesses, no matter how big the company is or how small your start up is if you want to succeed and maintain your success. Since digital marketing has become a norm, the need for reputable digital marketing teams and experts, such as Digital Hothouse, is more important than ever if you want your business to be a success.